Eric Frontiera started West Side Michigan Living as a video series covering West Michigan cities and communities — well before "AI search" was a phrase anyone used. It came from the same place his real estate career did: buyers deserve real, specific answers about a place, not recycled marketing copy.
Before going independent, Eric spent 18 months on Allen Edwin Homes' own sales team and personally sold 52 of their homes. Each one meant sitting down with a different buyer or family, dialing in what they actually wanted, and weighing it against their timing and their budget to find the home that fit. That experience means he understands new construction from the inside: how builders price, how incentives move, and where buyers actually have room to negotiate.
Today Eric is the Owner of Frontiera Homes LLC, an investor, and a licensed Realtor with Brookstone Realtors, representing buyers across Michigan's Lower Peninsula — West Michigan to the Metro Detroit area — on new construction and resale alike.
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